Insurance Marketing Center

Here’s 21 Zero Cost Ways to Increase Your Insurance Leads and Annuity Leads Production by Up To 500% by Positioning Yourself as The Preeminent Financial Advisor.

1. You want to attach the suffix “in your service” in everything you do for your clients. You want to become the trusted advisor.
2. As a financial advisor don’t be afraid to say what your competition won’t about your industry and products. Whether it’s good, bad or ugly. Be the go to guy for valuable information.
3. Make sure you present your achievements and value you can provide your client. Show it with benefits you can provide them…Do it with humiliate and make it heart felt. Make it graceful, but not overbearing.
4. Make sure you list your flaws…Clients are human…So are you. By acknowledging it will make you a real person and honest in their eyes. I tell agents all the time that I’m a country boy and liked working with the blue collar type people. Didn’t feel comfortable around a table with a CPA, estate attorney and a stockbroker discussing a wealthy prospects financial situation.
5. Make it a habit with your clients that you’re building and cultivate relationships that are long term investments. It’s not a “One Night Stand.” By following this principal you’re making a total attitude shift.
6. Write down your strengths and weaknesses…Work only on your strengths and forget your weakness. You need to change for the better and forget your fears and problems from years past.
7. Point out the dangers in the market place. Build your practice around reducing or eliminating your client’s risk. Become what I call a “Dream Protector.” Protecting your client’s principal from market loss.
8. Use as much research, data and examples as possible when educating your future clients.
9. Continually build on your USP, branding of yourself and agency by contributing more, doing more service work. Find out what makes you different from all the other advisors in your community and build you “Unique Selling Proposition” around it.
10. Start forming alliances and advisory groups you can communicate with on a regular basis. Look for several CPA’s and Elder Law attorneys in your area to joint venture with on building each other’s business.
11. Make sure you build a notebook of endorsements and testimonials you can share with prospects.
12. Hire the best marketing assistant you can afford and train her or him properly. Pay them bonuses on performance.
13. Make sure you’re visible in the community. Make your services known in the community.
14. Make Insurance marketing a critical part of your business. Invest at least 25% of your residuals back into more marketing. Yes, that’s right!!
15. Learn to project the image of a being truly successful in your practice even before you have achieved that status. Remember, it’s only a matter of time before it will occur. I promise you…
16. Look for mentors who can help you in your business. Tap their knowledge and expertise to help build your business.
17. Make it a habit to ask for referrals. Make sure you stay in touch with your prospects and clients on a monthly basis via a newsletter or postcard.
18. Don’t forget people buy for their reasons and not yours. Design your presentation around what’s important for their financial situation.
19. Find a niche and learn everything you can about that niche. Attend their meetings, buy their magazines, and talk their language, know their business. Become an expert in their eyes.
20. Learn to overcome objections before their asked.
21. BE honest in all your dealings and you will be able to sleep better at night.
Need help on marketing visit our website at http://www.ultimateinsurancesystem.com
You can also call Russ J. Jones at 435-563-4749.

Million Dollar Insurance Leads and Annuity Leads  Referral Approach

I was just reading again an excellent book on selling called “The Ultimate Selling Power” by Donald Moine, PH.D and Ken Lloyd, PH. D talk about this concept.

Upon completion of the sale a good insurance agent seeking Insurance leads and annuity leads will ask the customer if she knows anyone else who could use their Insurance product or financial services.  Million Dollar Sales Superstars often ask for, and receive, those leads even before a sale has been consummated!

Here is an example of how one of the top sales and marketing minds in the U.S. accomplishes this.

Tom Gau, MBA, CFP, CPA is one of the most successful financial planners in the world today.  Tom is not just a millionaire, he makes millions of dollars each year in income by helping his clients slash their taxes and increase their investment returns.

In his very first meeting with a new client (before anything has been sold), Tom will say, “I am paid in two ways;   One is a very small money management fee, the other is that when I do an outstanding job for my clients, they tell their friends about me.
If I do a truly outstanding job for you, is there any reason you would not want a few of your friends or relative to know about the benefits I offer?”

What can a person say?  Because they want the best for their friends and relatives, they have to recommend Tom Gau.  Tom has said that the average client gives him five or six high quality referrals over the course of a few months.

Even more remarkable is that Tom Gaus powerful insurance lead generation strategy costs him virtually nothing.  He simply tells clients in the very first meeting that he expects Insurance lead Prospects when he does a great job. Clients are happy to supply those leads.  It is not by accident that Tom Gau built his assets under management to nearly $500 million.

I hope you enjoyed this Insurance leads and annuity leads article and you will apply some of the principals discussed.  If you need marketing help or just want to talk about your current marketing campaign give me a call at 1-435-563-4749.  If you haven’t
ordered my marketing course and would like  to read additional marketing and sales techniques just go to the following website:

http://www.ultimateinsurancesysystem.com

Yours for your success,

Russ Jones
Creator of the “3-Step Postcard System”

Http://ultimateinsurancesystem.com

Developer of “Annuity Pro Lead Capture Web Page System”

Http://pmrsystem.com